Here’s some of my new work from a recent shoot at QVC. It’s always great to work with a talented team! Great art direction, styling and model, Ashley Harder, totally nailed the expression that we were look for. Because we were shooting athletic apparel, I was able to light slightly moodier than I usually do. I use google catalogs quite often for lighting inspiration and model direction . For this one, I checked out Nike’s 2014 Style Guide as a guide. Hope that […]
I had the pleasure to work with QVC on their “Fashion Must-have” project. The team was super talented, the production was just the right size, and we had some beautiful locations to work in. The key word for this project was natural. I did my best to keep the lighting believable and the two models were pros at giving natural happy expressions. Hope that you like em’.