QVC Fitness Apparel shoot

Here’s some of my new work from a recent shoot at QVC.  It’s always great to work with a talented team!  Great art direction, styling and model, Ashley Harder, totally nailed the expression that we were look for.  Because we were shooting athletic apparel, I was able to light slightly moodier than I usually do.  I use google catalogs quite often for lighting inspiration and model direction .  For this one, I checked out Nike’s 2014 Style Guide  as a guide.  Hope that you like em!

QVC

QVC Fashion Photography

Athletic apparel fashion shoot at QVC with Ashley Harder

Athletic apparel fashion shoot at QVC with Ashley Harder

Athletic apparel fashion shoot at QVC with Ashley Harder

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